Integrated B2B contact lifecycle process, improved data quality, organizational anchoring

Soccer Association

Optimization of CRM Processes and organizational anchoring

  • Coordination of the migration of a CRM system from Microsoft Dynamics CRM version 2011 to version 2016
  • Implementing group-wide interviews for the inclusion of CRM requirements
  • Structuring and prioritization of requirements
  • Conception of new processes and features
  • Development of the organizational anchoring with rights and role concept
  • Introduction of processes for ensuring compliance requirements, including dashboards to control quality assurance processes
  • Increase in usability and data quality

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