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Enhancement of fan-binding by customer-centric service development

Bundesliga Club

Digital Relationship Strategy

  • Evaluation, clustering and prioritization of service ideas related to orgenizational fit and value creation potential
  • Development of an implementation roadmap for clustered service ideas in terms of organization-, process- and IT-related fields of action
  • Structured and efficient approach for selection and further development of service ideas
  • Transparency related to as-is servies and service-optimization potentials

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