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CRM Target architecture, selection, introduction and organizational development

Bundesliga Club

From CRM Strategy to Successful Introduction

  • Developed a CRM strategy based on an analysis of the initial situation
  • Identified concrete areas of action and created a master plan of action
  • Created the target architecture for IT and derived success-critical use cases
  • Coordinated and implemented the CRM system and service provider selection process
  • External project management for the IT introduction of an integrated marketing, sales and service cloud solution
  • Conceptualized and anchored customer-centric processes within the organization
  • Developed CRM principles as well as organizational development and change management

Further Information about CRM Strategy and CRM Introduction

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