Bundesliga Club
From CRM Strategy to Successful Introduction
- Developed a CRM strategy based on an analysis of the initial situation
- Identified concrete areas of action and created a master plan of action
- Created the target architecture for IT and derived success-critical use cases
- Coordinated and implemented the CRM system and service provider selection process
- External project management for the IT introduction of an integrated marketing, sales and service cloud solution
- Conceptualized and anchored customer-centric processes within the organization
- Developed CRM principles as well as organizational development and change management
Further Information about CRM Strategy and CRM Introduction
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Industry Knowledge Sports and Arena Industry
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