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Prioritization and Digital Maturity Model

Automotive OEM

Concept of Digitalization

  • Identification of digitalization initiatives in marketing, distribution and service
  • Analysis of digitalization initiatives
  • Evaluation based on best practice examples
  • Systematization of digitalization initiatives along the Customer Journey
  • Identification of gaps and integration options
  • Evaluation and prioritization using digital maturity model
  • Identification of strategic action areas

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