OPPORTUNITY – Facts for Experts and Decision Makers
Implementing individual digitalization measures reactively or focusing on a new technology is not sufficient to ensure successful digital transformation. Targeted digitalization must be carried out both internally (organization, employees, skills etc.) and externally (products, services, communication channels etc.).
The Digital Agenda represents the overall structure with which an organization plans and manages its digital trans-formation process in order to optimize business and promote sustainable growth. Digital transformation includes both incremental and disruptive changes to the company and its business models. A four-step approach is recommended in order to be able to proceed in a structured manner despite the high level of complexity, and to not lose the holistic view of the company. The result of this process is a Digital Agenda that is tailored to the company and its needs in order to implement its individual Digital Transformation.