Digital Business Models
Business Models for Digital Transformation!
The use of digital technologies is changing the rules of the game and value chains in many industries by:
- allowing new competitors market access through disruption,
- shortening the path between supply and demand, for example through platforms,
- provoking customer expectations and responding to them individually.
As a result, there are many new business opportunities, but also threats to established companies. The development of new digital business models is existential in order to take advantage of business opportunities and remain competitive as an established company. In addition, internal company changes may make it necessary to develop a digital business model, such as transitioning from a product-based to a service-based business or switching to an online-business. These business models are reflected in new partner networks and value-added systems.
Design successful digital business models! We provide you with support in identifying and evaluating individual product and service ideas, transforming them into concrete business models and implementing them successfully in the market and your organization.
From a product to a service business model: Smart Services expand the existing product offering with intelligent, often data-based services. With the help of sensors, IoT technologies or AI, companies create additional customer value by mapping use cases as an overall solution rather than a "puzzle" of individual products and applications. With Smart Services, customers benefit from optimized product performance, reduced downtimes, analysis dashboards, training and content.
For many companies, software solutions are the 'next evolutionary step' in their product portfolio: Accompanying the product and service business, it is important to support the customer's use cases with software. Cloud technologies enable scalable performance, simple deployment and attractive Software as a Service models. At the same time, software is a completely new business area for many companies, with different laws governing development, marketing, pricing, operation and billing.
Subscription and pay-per-use business models are gaining ground. Today, customers appreciate the flexible use of a product or service and there is no longer the desire to own it. Companies that embrace this will benefit from linear revenues, strong customer relationships and they will differente themselves from the competition. Clear strategic guidelines, competitive pricing, a solid target operating model and an attractive business case are required for a successful change towards these types of business models to take place.
In the course of digitalization, the purchasing behavior of B2C and B2B customers is shifting from brick and mortar sales to e-commerce. Existing sales and business models must be adapted to value-added networks that are newly emerging. For the successful implementation of the e-commerce approach, it is necessary to consider the future customer journey and the internal "Target Operating Model." Operating an e-commerce solution for your customers is closely linked to internal processes and IT systems that need to be harmonized.
Not only well-known platforms such as Amazon or Alibaba are changing existing B2B and B2C ecosystems (e.g. sales of spare parts) - niche providers are also claiming customer access and they are competing increasingly with established companies and their end customers. The question for companies is how should they deal with the new players: Connect to a platform? Build their own? Not do anything? Together with UNITY, you can develop a sustainable platform strategy and adapt your business model to the age of platforms.
"In designing the business model, UNITY was able to rely on best practices from various industries and a wealth of experience with IoT platforms to help design a customized solution for innogy. Together, we have created the basis for the successive expansion of an ecosystem that extends beyond the boundaries of smart home and in which B2B partners from a wide variety of industries already participate."
Olaf Schindler, Head of Data Driven Business Models, innogy SE
"Together with UNITY, we have succeeded in identifying concrete digitalization solutions to optimize our added value. One of the success factors was the early involvement of all key stakeholders, which resulted in a high level of acceptance for the concepts developed."
Axel Berger, Head of Digital Transformation, thyssenkrupp Materials Services
The Path to a Digital Ecosystem
In "OEM & Supplier" Philipp Wibbing explains the requirements for successful digital business models.
Digitally Connected (in German)
The transformation of value creation. Scenarios, options and success models for smart business models, products and services.
Digital Business Processes and Models
Read how the digitalization changes workplaces in our OPPORTUNITY.
The 3+1 Rule
Why some digitalization attempts fail and others not.
UNITY at a Glance
25 years of innovation and digital transformation. Find out more in our annual report.
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