Reference BAUR Prüf- und Messtechnik GmbH - Innovation Management to Ensure that Growth Targets are Met
Ensuring on a Sustainable Basis that Growth Targets are Met
Initial Situation and Project Goals
UNITY has been supporting the firm BAUR Prüf- und Messtechnik GmbH along its path of planned growth since June 2006. Starting point for our collaboration was the guidance given to us by the owner. This envisioned considerable sales growth for the company. The project involved a number of ideas for new services for the market as well for optimizing the current infrastructure. The challenge for UNITY was to help BAUR’s employees to systematically select ideas for new services and to launch a process of innovation in the context of a pilot scheme. The goal of the work with UNITY is to expand our current portfolio of products. Above all this involves developing the ideas for services that are most promising and that can deliver a substantial increase in sales over the coming years. The establishment of an innovation process tailored for this mid-sized company is intended to secure its strategic goals over the long term.
“UNITY’s project work showed us the potentials with which we could realize our expected growth. Even higher product quality, shorter development and manufacturing times and more flexible production models are our strategy for serving more satisfied customers with innovative products. We can very much recommend working with UNITY and will ourselves continue working with them.”
Martin Baur, Managing Director, BAUR Prüf - und Messtechnik GmbH
Tasks of UNITY
It was of great importance to win over the employees for the system to be put in place and to familiarize them with the benefits it would deliver in their daily work. Important milestones in the project were the analysis of the company’s competitors and of the market for high voltage testing and measuring technology and the development of scenarios of the future power industry of 2015. The BAUR Innovation Day – the company’s innovation forum – was initiated and established with UNITY’s support and moderation. Alongside this work on content, UNITY worked with BAUR’s employees to define goals, methods, guidelines and roles for the different phases of the innovation process.
Benefits for the Client
The results of the collaborative work forms the basis for a promising product portfolio designed to last until 2015. This portfolio contains clearly documented product ideas with information about sales- and market-share targets and the projected dates of market entry as well as the methods and procedures for the innovation process. One of the product ideas identified in the context of the project is currently being developed. UNITY has led the project since April 2007 and is nurturing the idea until it culminates in a successful entry into the market. During the early phases of the development of the product UNITY helped establish a more efficient and effective product development and production planning process as well as optimized start-up management in the context of serial production and customer-specific projects.
BAUR Prüf- und Messtechnik GmbH
The company BAUR Prüf- und Messtechnik GmbH consists of experts in high voltage testing and measurement and has been ensuring the quality of facilities for energy supply and of dielectric insulating materials for over 60 years. This Austrian family-owned business has a worldwide sales and service network. Its core competencies are in the areas of cable fault location, high voltage testing and diagnostics, technical services and the testing of dielectric insulating materials.
